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All Good Thrive
All Good Thrive
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All Good Thrive
All Good Thrive
All Good Thrive
All Good Thrive
All Good Thrive
All Good Thrive
All Good Thrive
All Good Thrive
All Good Thrive

All Good

All Good Thrive

daily nutrition, done beautifully

★★★★★ 4.8 1,240 reviews
  • 20g protein in every 100ml shot
  • Protein, collagen and fibre — together
  • 100 kcal, 0g sugar
  • 14 shots per pack
  • Ambient — lives happily out of the fridge

Format

Flavor

£55.00£65.00 14 shots · £3.21 per shot

Free UK delivery · Third-party tested every batch

Why All Good?

Convenient. 20g of protein in one 100ml shot — with your daily collagen and your daily fibre already in it. One small bottle, three jobs done.

Delicious. Keeping up with your protein has never tasted this good. Three flavours you'd choose on purpose, not endure on principle.

No mess, no stress. No chalky powders, no shaker to wash, no heavy 500ml shakes, no stuffing yourself with yet more chicken. Chill, shake, drink, done.

What's in it?

Ingredients: water, beta-lactoglobulin (whey protein isolate), bovine collagen, acacia fibre, malic acid, citric acid, sodium benzoate, natural flavours.

Per 100ml shot:

Energy100 kcal
Protein20g
Carbohydrate<1g
of which sugars0g
Fibre3g
Fat0g
How do I use it?

Chill, shake, drink. Most people make it a daily habit — with breakfast, as the afternoon pick-me-up, after a walk, or tucked into a travel bag. There's no wrong time; the right time is the one you'll actually keep.

Will I feel bloated?

It's designed not to sit heavily. BLG whey isolate is virtually lactose-free, and there are no thickeners, gums or sugar alcohols — the usual suspects behind that heavy protein-shake feeling. And at 100ml, it's a shot, not a meal.

Can my partner and children have some too?

Of course — it's food, and protein is for everyone, so expect the household to help themselves. We formulated it around what women's bodies need from 40 onwards, but nothing in it is women-only. For young children, whole foods should come first — if in doubt, ask your GP or health visitor.

The Protein Gap

Most women are eating enough to survive. Not enough to thrive.

Most women in the UK consume around 67g of protein a day, while current healthy-ageing research suggests aiming for around 1.6g per kg of body weight — to better support muscle, strength and healthy ageing.

Typical UK intake~1.0 g/kg body weight
67g/day
Healthy-ageing target~1.6 g/kg body weight
109g/day
+42gevery day

That's the difference between what most women typically eat and what many healthy-ageing experts recommend.

One All Good shot

One All Good shot provides20gof high-quality protein

The people behind it

Made with women's health experts

Every choice in All Good was shaped by clinicians, coaches and nutrition scientists who work with women 40+.

Dr. Eleanor Hayes

GP & Women's Health

20+ years guiding women through midlife health transitions.

Dr. Mira Okafor

Menopause Specialist

Researcher in hormonal health, strength and longevity.

Sasha Lindgren

Strength Coach

Helps women 40+ build strength, mobility and confidence.

Lena Rossi, RD

Registered Nutritionist

Specialises in everyday protein needs for active women.

Why All Good is a
way forward for protein

MORE PROTEIN. LESS EVERYTHING ELSE.

All the nutrition you need. None of what you don't.

Stay strong
Strong bones
Everyday fibre
All Good Powder Bar RTD shake
Calories100200+~200150–250
Protein20g20–25g~15g~20g
Sugar0gvaries10g+5g+
Fatminimalvarieshighvaries
Format100mlshakerbar330ml+
Portable✓✗✓bulky
No prep✓mix + wash✓✓

Maximum protein. Minimum everything else.

Protein in 10 seconds.

The easiest protein you'll ever have.

01Twist
Twist
Snap the cap
02Drink
Drink
100ml, straight down
03Done
Done
20g protein, sorted
  • No shaker
  • No mixing
  • No refrigeration
  • No mess
  • No excuses

Why compromise?

Three ingredients. One smart formula.

Everything in All Good has a purpose. Nothing is added just to fill space.

Why we chose it

The majority of the protein in every All Good shot comes from 15g of beta-lactoglobulin (BLG) — a premium whey protein naturally rich in leucine, the amino acid most closely associated with maintaining muscle.

Rather than choosing an ordinary protein source, we chose one of the highest-quality dairy proteins available, to help support muscle maintenance as we age.

Complete protein Naturally rich in leucine Supports muscle maintenance Complete amino acid profile

Why we chose it

Every shot also contains 5g of hydrolysed bovine collagen peptides. While protein supports muscle, collagen supports the connective tissues that help keep your body moving and feeling its best.

Instead of making you choose between protein or collagen, All Good combines both in one convenient shot.

Supports joints Supports skin Supports connective tissue Hydrolysed for easy absorption

Why we chose it

Protein shouldn't leave you feeling heavy. Acacia fibre is a gentle prebiotic that nourishes beneficial gut bacteria while being well tolerated by most people.

It helps support digestive health and makes All Good feel as good afterwards as it does while drinking it.

Prebiotic fibre Supports digestion Gut microbiome support Gentle on the stomach

The numbers

Read the label. It reads well.

20gprotein per 100ml

Maintenance of muscle mass and normal bones.*

Leucine-richwhey fraction

BLG whey — the fraction naturally highest in leucine.

0gsugar

Sweetness from stevia and monk fruit — both natural.

100kcal per shot

Everyday nutrition that fits inside your day, not instead of it.

* Authorised GB nutrition and health claims: protein contributes to the maintenance of muscle mass; protein contributes to the maintenance of normal bones (Retained Regulation (EC) 1924/2006). Third-party tested every batch — certificates published.

4.8★★★★★

Based on 1,240 verified reviews

5★1,110
4★96
3★20
2★8
1★6

94% would recommend this product

1,240 reviews Sort Highest rating
HW
Helen W.
Verified buyer
I recommend this product
Age
45–54
Uses it
Daily
Reason for using
Everyday protein
★★★★★Yesterday

Effortless protein

I've always struggled to get enough protein without eating loads of food. This makes it completely effortless — one in the morning and it's done. It's smooth and light, and because it's water-based it feels nothing like those heavy, milky dairy protein drinks. It's the first one I've actually stuck with.

Verified purchase Was this helpful?241
IP
Isabelle P.
Verified buyer
I recommend this product
Age
50–54
Life stage
Perimenopause
Reason for using
Staying strong
★★★★★2 days ago

It doesn't taste like a protein drink

The taste genuinely surprised me — smooth and light, and because it's water-based it doesn't sit heavy the way milky, dairy protein drinks do. It doesn't feel like a protein drink at all, which is exactly why I've actually kept it up.

Verified purchase Was this helpful?310
MK
Marta K.
Verified buyer
I recommend this product
Age
45–49
Uses it
On the go
Reason for using
Convenience
★★★★★1 week ago

Lives in my handbag

I keep one in my handbag every single day. It's become part of my routine without any effort at all, and it's so much easier than trying to remember to eat properly on a busy day.

Verified purchase Was this helpful?182
SD
Sarah D.
Verified buyer
I recommend this product
Age
55–64
Uses it
Daily
Reason for using
Everyday nutrition
★★★★★2 weeks ago

Protein made simple

I finally understand why everyone talks about protein as we get older. This makes hitting it genuinely simple — no cooking, no thinking, just a quick shot with breakfast.

Verified purchase Was this helpful?421
RM
Rachel M.
Verified buyer
I recommend this product
Age
40–44
Uses it
Most days
Reason for using
Protein intake
★★★★☆3 weeks ago

Great — would love more flavours

The vanilla is lovely and the convenience is unmatched. Only reason it's four stars is I'd happily buy more if there were extra flavours to rotate through.

Verified purchase Was this helpful?90

In real life

Where it lives.

How to use

Whenever suits. That's the point.

With breakfast

The protein your morning was missing.

After a walk

A nice bookend to time outdoors.

Busy afternoons

The 3pm answer that isn't a biscuit.

Travelling

Ambient and airport-friendly at 100ml.

Questions

Asked, answered.

What does it taste like?

Pick your mood: Strawberry Yoghurt (smooth, lightly sweet), Lemon Lime (bright, clean) or Vanilla (soft, classic). It's water-based, so it drinks light and refreshing — not thick or heavy like a milky, dairy-based protein shake.

Does it need to be refrigerated?

No — it's ambient until opened, so it lives happily in a cupboard, desk drawer or travel bag. It does taste best chilled.

What exactly is BLG whey?

Beta-lactoglobulin, the most concentrated fraction of whey protein and the part naturally richest in leucine. It's why we can fit 20g of protein into 100ml without the chalky texture.

How many shots come in a pack?

Fourteen — two weeks of one-a-day, or however you choose to pace them. £45 per pack, free UK delivery.

Is it suitable for me?

It contains milk (whey) and bovine collagen, so it isn't suitable for vegans or anyone with a dairy allergy. It's gluten-free. If you have a medical condition, check with your GP — we make food, not medicine.

All Good · Three flavours

Good every day. Proven every batch.

20g protein · 100 kcal · 0g sugar · 14 shots · £45

Add to bag
£55.00

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