The Protein Gap
Most women in the UK consume around 67g of protein a day, while current healthy-ageing research suggests aiming for around 1.6g per kg of body weight — to better support muscle, strength and healthy ageing.
That's the difference between what most women typically eat and what many healthy-ageing experts recommend.
One All Good shot provides20gof high-quality protein
That's the average. Your number depends on your age and how you move.
Are you getting enough protein?Free 30-second protein calculator
The people behind it
Every choice in All Good was shaped by clinicians, coaches and nutrition scientists who work in women's health.
Dr. Eleanor Hayes
GP & Women's Health
20+ years guiding women through midlife health transitions.
Dr. Mira Okafor
Menopause Specialist
Researcher in hormonal health, strength and longevity.
Sasha Lindgren
Strength Coach
Helps women build strength, mobility and confidence.
Lena Rossi, RD
Registered Nutritionist
Specialises in everyday protein needs for active women.
MORE PROTEIN. LESS EVERYTHING ELSE.
All the nutrition you need. None of what you don't.
| All Good | Powder | Bar | RTD shake | |
|---|---|---|---|---|
| Calories | 100 | 200+ | ~200 | 150–250 |
| Protein | 20g | 20–25g | ~15g | ~20g |
| Sugar | 0g | varies | 10g+ | 5g+ |
| Fat | minimal | varies | high | varies |
| Format | 100ml | shaker | bar | 330ml+ |
| Portable | ✓ | ✗ | ✓ | bulky |
| No prep | ✓ | mix + wash | ✓ | ✓ |
Maximum protein. Minimum everything else.
The easiest protein you'll ever have.
Why compromise?
Everything in All Good has a purpose. Nothing is added just to fill space.
The majority of the protein in every All Good shot comes from 15g of beta-lactoglobulin (BLG) — a premium whey protein naturally rich in leucine, the amino acid most closely associated with maintaining muscle.
Rather than choosing an ordinary protein source, we chose one of the highest-quality dairy proteins available, to help support muscle maintenance as we age.
Every shot also contains 5g of hydrolysed bovine collagen peptides. While protein supports muscle, collagen supports the connective tissues that help keep your body moving and feeling its best.
Collagen is a protein in its own right — so rather than choosing between protein or collagen, All Good gives you both in one convenient shot.
Protein shouldn't leave you feeling heavy. Acacia fibre is a gentle prebiotic that nourishes beneficial gut bacteria while being well tolerated by most people.
It helps support digestive health and makes All Good feel as good afterwards as it does while drinking it.
The numbers
Maintenance of muscle mass and normal bones.*
BLG whey — the fraction naturally highest in leucine.
Sweetness from stevia and monk fruit — both natural.
Everyday nutrition that fits inside your day, not instead of it.
* Authorised GB nutrition and health claims: protein contributes to the maintenance of muscle mass; protein contributes to the maintenance of normal bones (Retained Regulation (EC) 1924/2006). Third-party tested every batch — certificates published.
Based on 1,240 verified reviews
94% would recommend this product
I've always struggled to get enough protein without eating loads of food. This makes it completely effortless — one in the morning and it's done. It's the first one I've actually stuck with.
The taste genuinely surprised me — smooth and light, and because it's water-based it doesn't sit heavy the way milky, dairy protein drinks do. It doesn't feel like a protein drink at all, which is exactly why I've actually kept it up.
I keep one in my handbag every single day. It's become part of my routine without any effort at all, and it's so much easier than trying to remember to eat properly on a busy day.
I finally understand why everyone talks about protein as we get older. This makes hitting it genuinely simple — no cooking, no thinking, just a quick shot with breakfast.
The vanilla is lovely and the convenience is unmatched. Only reason it's four stars is I'd happily buy more if there were extra flavours to rotate through.
In real life
How to use
The protein your morning was missing.
A nice bookend to time outdoors.
The 3pm answer that isn't a biscuit.
Ambient and airport-friendly at 100ml.
Questions
How much protein do I really need? →
Pick your mood: Strawberry Yoghurt (smooth, lightly sweet), Lemon Lime (bright, clean) or Vanilla (soft, classic). It's water-based, so it drinks light and refreshing — not thick or heavy like a milky, dairy-based protein shake.
No — it's ambient until opened, so it lives happily in a cupboard, desk drawer or travel bag. It does taste best chilled.
Beta-lactoglobulin, the most concentrated fraction of whey protein and the part naturally richest in leucine. It's why we can fit 20g of protein into 100ml without the chalky texture.
Choose 14 or 28 shots — one a day, or however you like to pace them. Free UK delivery on every pack.
Yes — it's simply food, so partners and older children can enjoy it as an easy protein-rich drink. For younger children we'd treat it as an occasional top-up rather than a daily habit. If you're ever unsure, your GP is the best guide.
It contains milk (whey) and bovine collagen, so it isn't suitable for vegans or anyone with a dairy allergy. It's gluten-free. If you have a medical condition, check with your GP — we make food, not medicine.
No problem at all. If it's not for you, send it back for a full refund — no questions asked. Returns are free, so there's nothing to lose by trying it.
All Good · Three flavours
20g protein · 100 kcal · 0g sugar
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